eBay
Year: 2022-2026
Skills: Digital/UX Design, Digital Marketing, Brand Development, Design Systems, Art Direction, Creative Management, User Research, Design Systems, Accessibility, Responsive Design, Creative Asset Localization
Tools: Figma, Slack, Adobe Creative Suite, Google Work Suite
Agency: DEPT Agency
Year: 2022-2026
Skills: Digital/UX Design, Digital Marketing, Brand Development, Design Systems, Art Direction, Creative Management, User Research, Design Systems, Accessibility, Responsive Design, Creative Asset Localization
Tools: Figma, Slack, Adobe Creative Suite, Google Work Suite
Agency: DEPT Agency
eBay is a leading online marketplace with over 185 million users and 2 billion active listings, dedicated to building relationships that extend beyond traditional commerce.
During my time at DEPT Agency, I worked on campaigns for eBay.com and eBay.ca, as well as customer relationship management communications and social media initiatives. I developed visual assets for these platforms, ensuring products were displayed in a meaningful, consistent, and authentic way that emphasized the brand’s genuine, dynamic, intelligent, and reliable attributes. Additionally, I designed dynamic banners for onsite campaigns, prominently featured on both the website and the mobile application.
How User Insights and Analytics Impact eBay Design
Personalization:
Customizing content and recommendations based on an individual’s historical data and preferences.
A/B Testing:
Conducting experiments with various design elements to optimize conversion rates and enhance user satisfaction.
Accessibility:
Commitment to ensuring that the platform and its assets are accessible and usable by all individuals, informed by user feedback and analytical data.
Increasing Conversions:
Development of design elements that effectively encourage purchases, including clear calls to action and strategically designed product displays.
Boosting Engagement:
Creating digital assets and landing pages that incentivize users to interact with the platform for extended periods.
Onsite Campaigns
Email Campaigns
Emails represent a common and effective communication channel for eBay. Our email communications are categorized into three tiers based on the level of brand expression: Marketing, Transactional, and Account. Additionally, web accessibility is a fundamental component of eBay’s Design Systems, and I was responsible for ensuring its integration within the overall email design framework.
Landing Pages
Web design, utilizing tools such as Figma, is a fundamental component of user experience. eBay’s responsive landing pages are crafted to be visually appealing, data-driven, and strategically organized, supported by user controls and A/B testing methodologies to optimize performance.
Social Creative
eBay employs its social media channels to effectively reach and engage its audience, uniquely incorporating brand elements into each communication. This emphasis on social media design fosters exploration that is often absent on the main website, while also advancing the storytelling elements eBay integrates into its design efforts.
Phones Under $499 Sale
The “Phones No Joke” campaign has been operational for over two years, establishing itself as a significant and enduring display within the electronics category. This prolonged visibility has undeniably contributed to a substantial increase in sales, highlighting its effectiveness. Initially, the campaign was intended to function as a standard standalone section with a predetermined sunset date. However, owing to its exceptional success, it has now become a permanent fixture, reinforcing its importance as a key marketing element in our electronics strategy.
Back to School Landing Page & Onsite Display Campaign
The back-to-school season is a critical period for retailers, second only to the holiday months. This time offers significant opportunities for eBay, as many households allocate considerable resources for back-to-school shopping.
To effectively reach diverse consumer demographics, it is essential to deliver the right messaging through a well-rounded suite of campaign assets, including landing pages, emails, and display advertisements.
As families prepare for the new school year, our strategies must align with their needs and expectations. By crafting targeted messages, we can enhance the effectiveness and visibility of our back-to-school campaign in a competitive market.
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